Odor Eaters
Prop: Make sure your feet don’t stink.
Idea: Lose the scent.
Media: Print/Poster.
Toni & Guy
Prop: Look your best.
Idea: A reflective surface, with the double meaning line “Get a good look.”
Media: Poster.
ASICS – Running Shoes
Prop: Helps you run further.
Idea: How was Osama Bin Laden “on the run” for 10 years without capture?
Media: Print Campaign. Topical over 3 days around the time of Osama’s death.
Australia Tourism
Prop: Take a holiday in Australia.
Idea: Experience the real Australia.
Media: Radio (30 sec) plus Poster, TVC and Banner.
Radio 1: Kookaburra
of a Kookaburra laughing:
VO:
Experience the real sounds of Australia. Visit australia.com.au for your next holiday.
Radio 2: Whip bird
of a Whip bird whistle:
VO:
Pheeeeewww whee.
Experience the real sounds of Australia. Visit australia.com.au for your next holiday.
Radio 3: Bell bird
of a Bell bird whistle:
VO:
Experience the real sounds of Australia. Visit australia.com.au for your next holiday.
Banner
Frame 01A puppet of a native Australian bird dances, flaps it’s wings and sings.
Frame 02Call to action.
TV ad
Frame 01
Person dressed as a Kangaroo dancing silly.
Frame 02
Person dressed as a Kangaroo still dancing silly.
Frame 03
Call to action
Emirates
Prop: You carry more luggage with Emirates.
Idea: Use the constant movement of escalators to exaggerate the amount of luggage you can take with emirates.
Media: Outdoor/Ambient.
Steps show items travelers would take.
Panadol
Prop: Fast-acting pain relief.
Idea: It is an old urban myth that seagulls will explode if they eat paracetamol (Panadol) Tablets.
Media: Print.
NRMA – Home Plus Insurance
Prop: Insurance cover for everything you own.
Idea: Give customers the opportunity to cover more than their possessions, their ‘captured’ moments/memories.
Media: Digital/Online idea to reach and engage insurance customers.
Create a NEW service:
NRMA backs up home movies and photos for customers with Home Plus Insurance.
Utility:
Members login to a profile page to view and download their backed up memories.
Advertising
Standard banner
It clicks through to the campaign page.
Frame 01Hold on frame to create intrigue, tin rumbles intermittently. The tin opens slightly on rollover.
Frame 02If no interaction transition to end frame.
Print and poster with AR
Adshell with AR Demonstration
The Experience
This would be on two platforms, online as a campaign landing page and using AR on a smart phone with print and poster.
Intro:
Old style tin. User can connect with Facebook to open the tin or skip the experience and apply for Home Plus Insurance.
Intro:
The tin opens to reveal damaged objects that reflect the users information from their Facebook account. They can explore move and look at items
Nonlinear frame:
This example uses initials of the person the user is in relationship with.
Nonlinear frame:
Looking at a “damaged photos” from the users Facebook account.
Nonlinear frame:
Looking at home video, with the users name and 1st birthday date based on data from Facebook.
End frame:
User stops exploring and closes the tin.
KIA – Cadenza
Prop: A luxury car at a reasonable price.
Idea: Luxury meets family.
Media: TV ad (30 sec).
Frame 01
Dad driving, maintaining calm.
SFX: Ruckus in the background.
Frame 02
Two kids fighting in the back seat.
SFX: The sound of the kids fighting.
Frame 03
Dad checks his mirror. He’s starting to get a little irritated. All of a sudden turns the wheel. Drives old car into the Kia dealership.
SFX: Ruckus in the background.
Frame 04
Transition to Kia Cadenza driving out of a Kia dealership.
Frame 05
Dad driving happy
Dad: “You kids alright back there?”
SFX: Silence…
Frame 06
Kids disappointed they cant reach each other.
SFX: Silence…
Frame 07
Kia Cadenza Car.
Copy: Cadenza
Frame 08
Kia Badge
Dyson – Vacuum Cleaner
Prop: Dyson’s Radix Cyclone™ more powerful than any other cyclone.
Idea: Associate the power of a natural cyclone with the Dyson in relation to the home.
Media: TV ad (30 sec).
Frame 01
Inside a cyclone
SFX: Strong winds.
Frame 02
Inside a cyclone, a cow goes by.
SFX: Strong winds.
Frame 03
Pull out to reveal that it’s a toy cow inside the Dyson vacuum cleaner.
Frame 04
Dyson
Barrel vacuum cleaners.
www.dyson.com.au
Plants Plus
Prop: Plant Plus have the largest range of plants.
Idea: Create a TV show called Hortisculptors where contestants compete to be apart of the Plants Plus Flora Festival. Both will showcase the range of plants through the shows challenges and festival sculptures.
Media: Intergrated.
Part 01
Hortisculptors TV Show.
Call for entries (Print/Poster)
Successful applicants will compete in Hortisculptors in the lead up to the festival.
The Show (TV)
Contestants are teamed with Plants Plus horticulturists and compete for 1 of 20 places in the Plants Plus Flora Festival. After the show the top 20 make plant sculptures representing 20 countries from across the globe to feature in Plants Plus Flora Festival.
The App (Mobile)
Watch the show with your iPhone and get information about the plants used instantly.
The Show site (Online)
See episodes after they air. Get more information about plants featured on the show. Find out more about the contestants.
Part 02
Plants Plus Flora Festival.
Plant Sculpture (Outdoor/Ambient)
20 sculptures made with plants from the country the sculpture represents, in various locations around the city.
Plants Plus Flora Festival App (Mobile)
Get more information about each sculpture with the AR feature found on the app. Locate other sculptures with the camera, radar, map view and list views.
The festival site (Online)
See episodes after they air. Get more information about plants featured on the show. Find out more about the contestants.
NSW State Government
Prop: Reduce traffic congestion and pollution caused by commuting, by lowering number of vehicles on the road.
Idea: Individual pods with two wheels, are solar powered, can inter-connect physically and digitally and be “ferried” for speed.
Moving pod (Concept car)
The pod will be solar powered with back-up batteries. It will have a top speed of 50 km/hr which is safe and more than adequate in the city and urban areas. It turns and maneuvers much like a Segway.
Inter-connect (Joining pods)
When interlocked the passengers steering controls hide away and touch screens are enabled to get entertainment or go online. Occupants can still talk to each other through a type of intercom.
Pod movers (Faster for long distance)
Revolving slots, rotate after each pod drives onto the holding mechanism, to make room for the next pod. Passengers nominate where they want to disembark and it automatically stops at the location and unloads.
Road pod mover.
Rail pod mover.
Love all your illustrations Scott!
awesome work Scott!!!