Hahn is pioneering the future of beer culture, one experiment at a time, it's Pioneering Beering. The audience follows five pioneers as they experimenting around themes like bar presence and fairer beer rounds. Throughout the experiments the pioneers gathered data from the experiments and are displayed on the site and used to find insights for the future of beer experiences.

Pioneering Beering follows five pioneers as they conduct experiments inside real pubs. Taking video and data from the experiments, we created a single platform for desktop, table and mobile. Primarily driven through Facebook, the seamless experience enabled Hahn to have richer and ongoing conversations with beer lovers. All done in the name of a better beer experience.

ABOUT THE GAME
Gumball and his best friend Darwin are always getting in and out of scrapes together. Wherever there’s trouble, you’ll probably find Gumball nearby! In Gumball’s latest misadventure, his mum, Nicole, is chasing Gumball and Darwin through their neighbourhood. The boys have been up to no good and Nicole needs to catch them and bring them home. Help Nicole, riding a dog for extra speed, chase the kids as far as she can but don’t forget to jump over any obstacles on the ground and dodge them in the sky!

MAKING OF BACKYARD BOLT

Pre production:
After we got the go ahead for the concept the first thing we needed to do was define the game. There was further research into gaming mechanics and standards Garry and I created user journeys, wireframes and asset checklist. These evolved as throughout the design and during testing. Having made a handful of games this was the first one that I had been involved with that a creative checklist had been made and really speed up the process.

Design:
The Narrative behind the game is based on one of the episodes that had yet to be released on DVD in Australia. Through out the project we needed to have ongoing communication between the Gumball’s animators through Cartoon Network as we sourced as many assets from the show as we could.

The look and feel for ‘in-game’ had been done during the concept phase but there were still gaps. Scott Lawton (AKA Spader) was brought onto the job to work his design magic. Creating assets that stayed true to the world of Gummball, Defined a UI that looks like contemporary version of the kick ass retro pixel based games.

My favorite thing about the process was how collaborative it was. Garry had already started prototyping some of the game play and functionality for development whilst Spader was designing. This slightly more agile approach to meant that we could all see what worked and what didn’t a lot faster leading to more experimentation as the game was evolving.

Download it now on iTunes
https://itunes.apple.com/au/app/backyard-bolt/id586166432

A small selection of banner ads done over a year. I was part of a small agile advertising unit within The White Agency. It really improved my speed and project management skills. Pushing the illustration and animation style to a higher level.

In the lead up to the 2010 election the Maritime Union of Australia (MUA) wanted to increase pressure on the Labor government to implement an urgently required policy reform package that would support Australian shipping – a local industry which has shrunk by over 50 per cent since 1996.

“Keep Australia Afloat!” was a rallying call to members and politicians that drove home what was at stake while creating the appropriate amount of urgency. Led by digital with an online campaign inviting members to join the MUA’s virtual fleet (currently at 528 ships and counting) – each ship representing a personal pledge of support. The digital campaign was supported by print which included two posters and a supporting leaflet that were displayed throughout Australia’s wharves and union facilities. Members could show their support with bumper stickers and even the kids could take part by downloading an origami tanker.

In addition to this, we embarked on a more direct path of lobbying ministers utilising a passport style booklet filled with information graphics explaining the facts in easy to digest chunks. The passports were a highly effective way to communicate the complex issues facing the Australian shipping industry and were instrumental in the success of the campaign.

Less than six months after the campaign launch, the MUA welcomed the Transport Minister’s announcement of a shipping reform policy, which included many of the MUA’s recommendations including the introduction of a tonnage tax and a proposal for an international ships register. Furthermore, it was recently announced that two new ships will be set to work in the Australian trade, both replacing older vessels but both retaining Australian crew – a first for more than a decade.

(Source: Digital Eskimo)

Bullseye was asked by the Australian Sports Commission’s (ASC) National Talent Identification and Development (NTID) program to develop an online talent identification tool (eTID).

To promote eTID, Bullseye and the ASC also aimed to raise awareness of theNTID program as well as pique the interest of prospective athletes in anticipation of the London 2012 games. Working with Creative Director Kevin Ferry, we came up with a concept playing up the rivalry between Australia and the UK.

Part of the concept was to enable the audience to pass on something a little more personal. The user would enter in their friends email address and name and the friend would be mentioned in the video. Rather than a blanket share button.

The video starred a cocky young English 'hoodie' who taunted Aussie kids to rise up to the challenge. This was backed up by a seeding campaign that included targeted emails to kids in sporting clubs, video uploads to selected social networks and covert user comments in various forums and weblogs.

CLIENT FEEDBACK
As we saw the national reach of social media and social networking we realised that if this is where our market is, we need to be there ... It was certainly a novel approach and outside the boundaries we had operated within previously... But it was well thought out, researched and well-considered project."
Morag Croser, Snr Manager National Talent Identification and Development (NTID) program for the Australian Sports Commission.

RESULTS
- $1M in media coverage
- Channel 10, 7, ABC
- Sydney Morning Herald, Brisbane Times, Canberra Times
- UK: The Times, The Sun, The Telegraph, The Independent
- 850% increase in AIS site traffic Hundreds of young athletes identified; 18 athletes recruited for national squad potential!

(Source: Bullseye.com.au)