Hahn is pioneering the future of beer culture, one experiment at a time, it's Pioneering Beering. The audience follows five pioneers as they experimenting around themes like bar presence and fairer beer rounds. Throughout the experiments the pioneers gathered data from the experiments and are displayed on the site and used to find insights for the future of beer experiences.
Pioneering Beering follows five pioneers as they conduct experiments inside real pubs. Taking video and data from the experiments, we created a single platform for desktop, table and mobile. Primarily driven through Facebook, the seamless experience enabled Hahn to have richer and ongoing conversations with beer lovers. All done in the name of a better beer experience.Advertising, Web Design2013
Fanta is all about "play" in the traditional sense and the idea of Fanta Funstigator is to get teens to "play" in the real world and reward them for it. Play games, challenge friends and drink Fanta to earn points towards cool rewards. Wherever there is Fanta, there is Fun.
So "Unbottle the Fun", earn points and have fun with friends.
There were a number of touch points used; Digital banners gave a playful introduction that lead to Facebook with a small number of points and a challenge for the chance to earn more. Print, packaging, outdoor and point of sale lead to Facebook and had an AR component that teens could turn their world Fanta and see members of the Fanta Crew. Using Shazam TV and cinema enabled users to find out more and download the app on the spot.
Pitched as an ongoing platform that rewarded teens for engaging with the brand, and constantly updated. The idea was to continually engage with the audience to reduce drop off. Every week the Fanta Crew sent a Funstigator challenge where the best entry was rewarded a prize and earned mega points towards the monthly leader board comp. New games, short animated films and other content were to be released over time.Advertising, Game Design, Web Design2013
CommBank is always looking for better ways to inform customers what the best banking solution is for them. The "Better Your Everyday Payments" tool was designed for tablet, making it an easily portable sales tool. CommBank's banking experts in branch can easily have a one on one discussion with customers using the tool as a talking point. There are a couple of simple steps to find the solution and contextual information a long the way. These extra bits of information are queues that the banking expert can easily elaborate on.Advertising, Art Direction, Web Design2013
ABOUT THE GAME
Gumball and his best friend Darwin are always getting in and out of scrapes together. Wherever there’s trouble, you’ll probably find Gumball nearby! In Gumball’s latest misadventure, his mum, Nicole, is chasing Gumball and Darwin through their neighbourhood. The boys have been up to no good and Nicole needs to catch them and bring them home. Help Nicole, riding a dog for extra speed, chase the kids as far as she can but don’t forget to jump over any obstacles on the ground and dodge them in the sky!
MAKING OF BACKYARD BOLT
After we got the go ahead for the concept the first thing we needed to do was define the game. There was further research into gaming mechanics and standards Garry and I created user journeys, wireframes and asset checklist. These evolved as throughout the design and during testing. Having made a handful of games this was the first one that I had been involved with that a creative checklist had been made and really speed up the process.
The Narrative behind the game is based on one of the episodes that had yet to be released on DVD in Australia. Through out the project we needed to have ongoing communication between the Gumball’s animators through Cartoon Network as we sourced as many assets from the show as we could.
The look and feel for ‘in-game’ had been done during the concept phase but there were still gaps. Scott Lawton (AKA Spader) was brought onto the job to work his design magic. Creating assets that stayed true to the world of Gummball, Defined a UI that looks like contemporary version of the kick ass retro pixel based games.
My favorite thing about the process was how collaborative it was. Garry had already started prototyping some of the game play and functionality for development whilst Spader was designing. This slightly more agile approach to meant that we could all see what worked and what didn’t a lot faster leading to more experimentation as the game was evolving.
Download it now on iTunes
Once a year Lexus holds a "Premier retail event" called L'Exhibition. The aim was to get potential customers to use the finance calculator. In turn see the savings they could make going with Lexus over one of Lexus' competitors.
With any retail event campaign time is of the essence especially when assets are unavailable. This was a great example where we came up with simple and effective idea and design execution. In collaboration with the producer we kept a strict production process and the project ran smoothly.
To support the standard campaign assets created a tab was added to the footer throughout the site with a call to action to "Calculate your savings" it opened up to reveal a finance calculator. The vehicle was dependent on where in the user was on lexus.com.au
In comparison to the previous years L'Exhibition, on a week for week basis there was 30% more visits and 107% more leads generated.Advertising, Art Direction, Web Design2013
UNSW NIEA Hot House is a symposium, that Digital Eskimo did the event and blog site. As well as the site Digital Eskimo also did a interactive installation call sketch lab.Interaction Design, Web Design, Photography2010
A small selection of banner ads done over a year. I was part of a small agile advertising unit within The White Agency. It really improved my speed and project management skills. Pushing the illustration and animation style to a higher level.Advertising, Illustration, Web Design2013
Coke Zero runs a program called “Coke Zero Team Left Field.” It inspires football fans from both codes with the freakish talents of select players included in “Team Left Field.” “Time to Zero in” was the call to arms for the fans to watch and be encouraged to submit videos their skills, to be included in the hall of fame.
I assisted in concept development, design and build for a number of interactive standard banners, gutters and a rich media banner that featured on YouTube.Advertising, Animation, Web Design2013
So many balloons, so little time...
If you like clowning around, prepare to go BONKERS on a jumping castle, popping balloons on the way.
String combos together to beat your best score and share it with your friends on Facebook.
Scott Nolan: Creative
Garry Law: Programmer
Paul Fiore: Words & MusicAnimation, Character Design, Game Design2013
In the lead up to the 2010 election the Maritime Union of Australia (MUA) wanted to increase pressure on the Labor government to implement an urgently required policy reform package that would support Australian shipping – a local industry which has shrunk by over 50 per cent since 1996.
“Keep Australia Afloat!” was a rallying call to members and politicians that drove home what was at stake while creating the appropriate amount of urgency. Led by digital with an online campaign inviting members to join the MUA’s virtual fleet (currently at 528 ships and counting) – each ship representing a personal pledge of support. The digital campaign was supported by print which included two posters and a supporting leaflet that were displayed throughout Australia’s wharves and union facilities. Members could show their support with bumper stickers and even the kids could take part by downloading an origami tanker.
In addition to this, we embarked on a more direct path of lobbying ministers utilising a passport style booklet filled with information graphics explaining the facts in easy to digest chunks. The passports were a highly effective way to communicate the complex issues facing the Australian shipping industry and were instrumental in the success of the campaign.
Less than six months after the campaign launch, the MUA welcomed the Transport Minister’s announcement of a shipping reform policy, which included many of the MUA’s recommendations including the introduction of a tonnage tax and a proposal for an international ships register. Furthermore, it was recently announced that two new ships will be set to work in the Australian trade, both replacing older vessels but both retaining Australian crew – a first for more than a decade.
(Source: Digital Eskimo)Advertising, Art Direction, Graphic Design2013
The game, which runs across eight iPads, aims to teach children and adults about the challenges associated with managing Sydney’s water supply system and is the first deployment of iPads as museum gallery interfaces in Australia.
Co-designing with the community
We involved a diverse group of key stakeholders and potential users in the design process from the outset, including a core team from the Powerhouse itself, educators, and a number of passionate game designers and testers aged 7-10 years old. Through the collaborative process, we determined that a simulation game would be the best approach and iPads were an appropriate delivery mechanism, trumping the multi-touch table that was initially proposed and a number of other ideas that were considered, such as a Waterwall.
The simulation/management game would challenge users to maintain the urban water system for as long as possible to support a growing population of thirsty characters. The intention was to convey the difficulty of managing all the various elements of the system (including rain water into a dam, water pumping to a local storage tower, filtration and sewage treatment, etc) while ensuring gameplay and fun wasn’t sacrificed.
Prototype driven design & development
We developed the game with the coding team at Bonobo Labs using an agile and iterative methodology, creating real working prototypes along the way – a process which is great for all design projects but no more so than for game design. This allowed us to refine, re-think and ultimately make a vast number of improvements throughout the project and constantly explore and test ideas quickly. Critically the iterative model allowed us to prioritise features and remove the less important ones as time became tighter.
(Source: Digital Eskimo)Animation, Art Direction, Game Design2013
Whilst working at Holler I had the amazing opportunity to go down to Tasmania and take photos for Boag's Draught "Pure Waters" campaign.
My objective was to capture landscapes, textures and elements that featured in the TVC so the design team could create a digital world and mini games to enhance the "Pure Waters" story. The world included videos of characters talking about how the pure waters were affecting their lives to create a backstory these were unlocked as users completed the mini games.Photography2010
Bullseye was asked by the Australian Sports Commission’s (ASC) National Talent Identification and Development (NTID) program to develop an online talent identification tool (eTID).
To promote eTID, Bullseye and the ASC also aimed to raise awareness of theNTID program as well as pique the interest of prospective athletes in anticipation of the London 2012 games. Working with Creative Director Kevin Ferry, we came up with a concept playing up the rivalry between Australia and the UK.
Part of the concept was to enable the audience to pass on something a little more personal. The user would enter in their friends email address and name and the friend would be mentioned in the video. Rather than a blanket share button.
The video starred a cocky young English 'hoodie' who taunted Aussie kids to rise up to the challenge. This was backed up by a seeding campaign that included targeted emails to kids in sporting clubs, video uploads to selected social networks and covert user comments in various forums and weblogs.
As we saw the national reach of social media and social networking we realised that if this is where our market is, we need to be there ... It was certainly a novel approach and outside the boundaries we had operated within previously... But it was well thought out, researched and well-considered project."
Morag Croser, Snr Manager National Talent Identification and Development (NTID) program for the Australian Sports Commission.
- $1M in media coverage
- Channel 10, 7, ABC
- Sydney Morning Herald, Brisbane Times, Canberra Times
- UK: The Times, The Sun, The Telegraph, The Independent
- 850% increase in AIS site traffic Hundreds of young athletes identified; 18 athletes recruited for national squad potential!
(Source: Bullseye.com.au)Advertising, Graphic Design, Web Design2012
www.studentlife.unsw.edu.auWeb Design, Art Direction, Photo Manipulation2010
A collection of 14 charactersIllustration, Character Design2010